LOS ANGELES, April 1, 2026 /PRNewswire/ — Gather up all of your crew: there’s a new stash of secret and spicy treasure to be discovered on the seven seas! New from the coffers of Lee Kum Kee is a treasure worth discovering: a limited-edition jar of Chiu Chow Style Chili Crisp Oil, made with GOLD! Crafted with the bold flavors of garlic, chili, soy sauce, and sesame, this special edition sparkles with edible gold—because flavor this rich deserves to shine.
While this golden creation may be more fantasy than fact (happy April Fools’!), fans may spot a secret jar or two floating amongst the vast sea that is social media!
“At Lee Kum Kee, we’re always looking for ways to inspire bold, unexpected flavor exploration,” said Elaine Thai, Vice President of Marketing, Lee Kum Kee USA. “While our ‘gold-infused’ Chili Crisp is an April Fools’ twist, it celebrates what fans already love—rich, craveable flavor that elevates everyday dishes. Whether you’re cooking a favorite or trying something new, Chiu Chow Chili Crisp Oil makes it easy to flex your flavor.”
That same rich, craveable flavor is what makes Chiu Chow Chili Crisp Oil a pantry essential, adding layers of complexity to everything from dumplings and noodles to eggs and steak. However you flex your flavor, Chiu Chow Chili Crisp Oil the perfect first mate on your voyage to delicious meals and snacks. Grab your stash of Lee Kum Kee’s Chiu Chow Style Chili Crisp Oil at select retailers nationwide. Visit our product page to map it near you!
About Lee Kum Kee
Established in 1888, Lee Kum Kee has grown from a single restaurant in Nanshui, China, into a global brand empowering restaurants and millions of home cooks to explore Asian flavors and culinary culture. The family-owned brand offers more than three hundred authentic options, such as Sriracha Chili Sauce, Sriracha Mayo, Premium Soy Sauce, Hoisin Sauce, Oyster Flavored Sauce, Chili Crisp Oil and more. The company’s dedication to Asian food culture for over a century has fueled its presence in more than 100 countries across five continents. Lee Kum Kee products can be found at international retailers and specialty stores, or online at USA.LKK.com. Check out Lee Kum Kee on Instagram, YouTube, Facebook, TikTok and Pinterest.
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SOURCE Lee Kum Kee USA
