The fast-growing functional snack brand introduces its second product line following the breakout success of Khloud Protein Popcorn
LOS ANGELES, April 2, 2026 /PRNewswire/ — Khloud, the fast-growing snack brand founded by Khloé Kardashian, announced today the launch of Khloud Protein Chips, the brand’s first new protein snack option since the breakout launch of its Protein Popcorn in April 2025.
After defining the functional popcorn category to become one of the fastest-growing popcorn brands in the U.S., Khloud is now bringing its “Good Stuff, Zero Fluff” philosophy to another iconic snack category: chips. Khloud Protein Chips deliver 7g of protein per serving and are made with ingredients you can pronounce, including non-GMO real corn masa and avocado oil. The delicious, whole-grain tortilla chips roll out on shelves exclusively available at Target and on Target.com starting April 8th in three fan-favorite chip flavors: Sweet Heat, Nacho, and Buffalo.
“I created Khloud because I’ve always believed you shouldn’t have to choose between snacks you crave and ingredients you feel good about,” said Khloé Kardashian, Founder of Khloud. “Chips are one of those snacks everyone reaches for, so it felt like the perfect next step for Khloud. We took a classic and made it better with clean ingredients and protein.”
Grounded in Khloud’s function-first, clean ingredient philosophy, Khloud Protein Chips are crafted without seed oils and with pea protein baked directly into every tortilla chip. That approach is resonating: in under a year, Khloud has achieved rapid retail expansion, landing in more than 29,000 doors nationwide. The brand is now stocked across major retailers, including Starbucks, Target, Walmart, Kroger, Albertsons, and Amazon.
“From the beginning, we’ve believed Khloud had the potential to grow beyond a single product,” said Jeff Rubenstein, CEO and co-founder of Khloud. “Protein Chips are a clear signal that we’re building a modern, cross-category snack brand for the next generation – bringing our unique positioning, ingredient standards, and protein functionality to tortilla chips, one of the most culturally embedded formats in the country and the second-largest category in salty snacks.”
With protein-forward snacks growing three times faster than the broader snacking category, Khloud is continuing to expand its portfolio with products designed to fit modern snacking and deliver real functionality without compromising taste.
Khloud Protein Chips roll out April 8th exclusively available at Target and on Target.com, with KhloudFoods.com launching April 21st. To learn more or find a local retailer, visit khloudfoods.com or follow @KhloudFoods on Instagram and TikTok.
About Khloud
Founded by Khloé Kardashian, Khloud aims to see snacks differently with snacks that fuel busy lifestyles with no tradeoffs. Starting with Khloud Protein Popcorn and now expanding into Protein Chips, Khloud is committed to transparency, taste, and quality, creating snacks that meet the needs of today’s consumers. For more information, visit khloudfoods.com.
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SOURCE Khloud
