The Fan-Favorite Duo Returns, Kicking-off Bruno Mars’ Latest Tour with Exclusive Merch, Meet and Greets with Hello Kitty, Cafe Activations, and More
LOS ANGELES, April 2, 2026 /PRNewswire/ — Sanrio®, the global lifestyle brand home to Hello Kitty®, is thrilled to announce that Hello Kitty and Grammy Award-winning artist Bruno Mars are collaborating once again — and this time, they’re going even bigger. Fans who will be in Las Vegas for the launch of Bruno’s “The Romantic Tour” at Allegiant Stadium can expect an unforgettable week of exclusive experiences beginning April 9, featuring limited-edition merchandise, Hello Kitty and Bruno Mars-inspired cafe activations, and a chance to meet Hello Kitty in person.
Kawaii Coming Your Way!
Following its Las Vegas debut, the Bruno Mars pop-up – featuring the full Hello Kitty x Bruno Mars exclusive collection – will travel to select tour stops, including Glendale, Arlington, Atlanta, Detroit, Chicago, Toronto, with more to come. For details on the pop-up locations, please visit https://brunomars.lnk.to/TheRomanticTour.
For the latest updates on all Hello Kitty x Bruno Mars activations in Las Vegas, and during The Romantic Tour, follow @hellokitty on Instagram and TikTok.
Bruno Mars Pop-Up – Shop the Collection and Meet Hello Kitty: April 9
Fans won’t want to miss the limited-time Bruno Mars pop-up shop, featuring limited-edition and exclusive Hello Kitty x Bruno Mars merchandise, opening April 9 at The Shoppes at Mandalay Place (3950 S Las Vegas Blvd) at 12pm PST. Inspired by Bruno Mars’ The Romantic Tour, the exclusive collection merges Hello Kitty’s iconic kawaii charm with Bruno’s signature style, featuring tees, hoodies, a zip-up fleece, a long sleeve, a trucker hat, a canvas tote bag, a water bottle, a sticker pack, and enamel pins — all featuring co-branded Hello Kitty x Bruno Mars graphics. Fans will have the chance to meet Hello Kitty in person for a meet and greet at the Pop-up on opening day from 2pm-4pm PST! The full collection is available at the Bruno Mars Pop, but select Hello Kitty x Bruno Mars merchandise will also be available at the Hello Kitty Cafe in Las Vegas during and after the pop-up wraps.
Guests are encouraged to arrive early for the opportunity to meet Hello Kitty, as appearance times and capacity are limited.
Hello Kitty Cafe Activations Around the City
Throughout the week, fans can experience Hello Kitty across a series of cafe activations around the city, featuring special themed food and beverages. Additional details, including participating locations, will be announced soon.
Meet Hello Kitty: April 11
Mark your calendars — Hello Kitty is hosting a special meet-and-greet on Saturday, April 11 at one of the Las Vegas Hello Kitty Cafe locations. Stop by to snap a photo, browse select Hello Kitty x Bruno Mars merch, and sample themed cafe exclusives. Details on the exact venue and time will be revealed closer to the date.
Keep Your Eyes Open
And that’s not all — Hello Kitty will be popping up across Las Vegas throughout the week in a big way. Fans should keep their eyes open and follow @hellokitty on Instagram and TikTok to find out where she’ll appear next — you won’t want to miss it.
About Sanrio®
Sanrio® is the global lifestyle brand and home to Hello Kitty®, created in 1974, and many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
About Bruno Mars
Bruno Mars is a 16x GRAMMY®-winning global superstar, singer, songwriter, multi-instrumentalist, producer, and one of the most-streamed artists in the world. Known for his showmanship and chart-toppers, Bruno has set a number of records throughout his career, including becoming the first artist ever to hit 150 million monthly listeners on Spotify, appearing on two of the fastest songs to reach one billion streams (for “Die with a Smile” with Lady Gaga and “APT.” with ROSÉ, and achieving the highest-certified song in RIAA history with 2010’s “Just the Way You Are”). Since launching a string of hits beginning in 2009, Bruno has sold over 150 million records worldwide, making him one of the best-selling artists of all time. Beyond his work as a soloist, Bruno is a member of the duo Silk Sonic with Anderson .Paak. In addition to his 35 Billboard Hot 100 hits, including ten number one singles, Bruno is the recipient of 16 GRAMMY® Awards (including “Album of the Year” for 24K Magic), 14 American Music Awards, and seven MTV Video Music Awards. His 24K Magic World Tour was among the highest-grossing tours in history, and within the top ten highest-grossing of the 2010s. He recently released his 10th No. 1 single, “I Just Might,” which is the first song from his long-awaited fourth solo album, The Romantic, and inaugural No. 1 debut. Marking his first solo album in a decade, and his first album to debut at No.1 on the Billboard 200, The Romantic is available everywhere now.
Media Contact:
Crystal Remick
cremick@golin.com
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