Veteran advisor selects Cetera for its responsive service, commitment to independence, and growth-focused platform to support his growth plans
SAN DIEGO, Jan. 8, 2026 /PRNewswire/ — Cetera welcomes veteran financial advisor Gregory Kearney, CFP®, ChFC®, who transfers to Cetera after being affiliated with LPL for 23 years, including working with OSJs and bank investment programs that were aligned with LPL.
Based in Westport, Connecticut, Kearney serves clients across Connecticut’s Gold Coast, the greater New York City area, and nationwide. Serving individuals, families and small businesses, Kearney’s experience includes managing approximately $160 million in assets under administration.*
Kearney said he began searching for a new broker-dealer after LPL made several changes that impacted relationships with his OSJ and the Webster Bank investment program where he was aligned for 23 years.
“After LPL acquisitions and changes that affected how I could run my business, I decided to take the next step, which ultimately brought me to Cetera,” Kearney said. “I’m excited to enter a new phase of growth with Cetera – they’ve been very responsive to my needs and they’re eager to support me as I further enhance relationships I’ve developed during the past 23 years.”
In addition to relationships with clients, Kearney said he’s eager to reconnect with other LPL alums, such as Community Financial Institution Director Brian Neyland, CFP®, who spent 15 years with LPL and was a key member of the large OSJ with which Kearney was previously aligned.
“I’m excited about Greg’s future as he moves into this new phase of growth, and I’m eager to help him quickly engage the significant tools, technologies and resources Cetera offers to its advisors,” Neyland said. “Greg is deeply relationship driven, both with his clients and his financial services partner. Like many other former LPL advisors, I see significant growth opportunities for Greg at Cetera.”
In welcoming Kearney, LeAnn Rummel, President and CEO of Cetera Investment Services, said: “Financial professionals like Greg are attracted by Cetera’s service excellence and our proven track record of helping advisors achieve outpaced growth results.”
About Cetera
Cetera Financial Group (Cetera) is the premier financial advisor Wealth Hub, empowering independent advisors and institutions with personalized support, flexible affiliation models, and end-to-end growth solutions. Home to approximately 12,000 advisors and institutions, Cetera’s multi-channel ecosystem enables financial professionals to grow, scale or transition their businesses on their own terms.
Unlike traditional IBDs, Cetera offers true choice – blending modern technology, integrated wealth solutions, and a community-driven culture. Cetera’s five-channel model and commitment to long-term advisor value provide a scalable blueprint for consistent, repeatable growth.
As of Sept. 30, 2025, Cetera firms manage approximately $625 billion in assets under administration and $284 billion in assets under management. Its award-winning Voice of the Customer program has captured more than 40,000 advisor reviews, with over 35,000 five-star ratings, giving Cetera a 4.8 out of 5 satisfaction score.
Learn more at www.cetera.com and follow Cetera on LinkedIn, Instagram, Facebook, YouTube, and X.
Cetera Financial Group (Cetera) is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera’s principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101.
Avantax Planning Partners, Inc., is an SEC registered investment adviser within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of CFG). All the referenced entities are under common ownership.
Cetera exclusively provides investment products and services through its representatives. Although Cetera does not provide tax or legal advice, or supervise tax, accounting or legal services, Cetera representatives may offer these services through their independent outside business. This information is not intended as tax or legal advice.
*Value approximated based on information provided to Cetera for asset holdings as of Oct. 22, 2025.
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SOURCE Cetera Financial Group
