Leading National Sports Law Expert Joins Emergetic to Help Address College Athlete and University Interests as College Sports Faces Foundational Issues
NEW YORK, April 1, 2026 /PRNewswire/ — Emergetic Sports, a division of Emergetic, LLC (“Emergetic”), a strategic advisory firm focused on the transformation of college athletics through its Project Northstar initiative, today announced that Gabe Feldman, one of the nation’s foremost experts in college athletics and sports law, has joined the firm as Senior Education Advisor.
Feldman serves as Director of Tulane University’s Sports Law Program and Co-Director of the Tulane Center for Sport hosts SportsWise, the most popular sports law podcast in the country, and is widely recognized for his expertise in antitrust, college athlete rights, including name, image, likeness (“NIL”) issues, and the evolving legal framework governing college athletics. Feldman brings deep expertise and perspective to Emergetic and its clients at a pivotal moment for universities, students, conferences, and stakeholders navigating structural change.
“Gabe will help ensure that university and college athlete perspectives are understood and aligned as we navigate this increasingly complex college sports environment,” said Mark Lieberman, Managing Director and co-founder of Emergetic. “His judgment and real-world advisory experience will be invaluable as we roll out Project Northstar to help universities and student athletes navigate one of the most difficult transitions in the history of college sports.” said Ron Frankel, Managing Director and co-founder at Emergetic.
“College athletics is at an inflection point, and its future must be built around education, opportunity, and long-term sustainability,” said Feldman. “Project Northstar balances the financial interests and overall well-being of college athletes, the fiscal challenges facing athletic departments, and the aspirations of universities, donors, and fans to support excellence across all sports. I am excited to join Mark and Ron to help universities build a stronger, more sustainable future for college athletics.”
Feldman will continue his academic, media, and advisory work alongside his role at Emergetic Sports, consistent with the firm’s collaborative model.
About Emergetic Sports
Emergetic Sports, a division of Emergetic, LLC, is a strategic advisory firm focused on advising universities, conferences, and stakeholders design and implement sustainable models for the future of college athletics. Its Project NorthStar initiative focuses on building durable, compliant, and economically sustainable models for college sports—balancing institutional control, donor alignment, athlete compensation, and long-term support for all sports including Olympic and Title IX programs and their student athletes. More on Project Northstar can be found at https://www.emergetic.com/.
Media Contact: Alison Brod/alison@alisonbrodmc.com
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SOURCE Emergetic Sports
