Dutch Bros® Launches Decadent Drinks to Celebrate Dutch Luv®

TEMPE, Ariz., Feb. 1, 2026 /PRNewswire/ — Dutch Bros is inviting customers to have their cake and drink it too with new decadent flavors. The Pink Velvet Mocha and Luvstruck Rebel are this season’s romantic drink selections now available at all 1,081+ Dutch Bros locations, while supplies last!

The Pink Velvet Mocha is a flirty treat with a pink velvet inspired flavor complete with pink velvet frosting Soft Top®. Try it as an iced mocha, mocha Freeze or shake!
The Luvstruck Rebel is a romance of blackberry and vanilla mixed with our exclusive Dutch Bros Rebel® energy drink topped with a layer of pink velvet frosting Soft Top®. Best enjoyed blended as a Rebel energy drink or lemonade!

To share even more love this month, Dutch Bros will give back to the communities it serves by hosting its annual Dutch Luv® Day of Giving. On February 13, the Dutch Bros Foundation® will donate $1 for every drink sold to local organizations focused on addressing hunger and food insecurity.

“This year’s Dutch Luv season brings two new special flavors and a chance to pour extra love into our communities with any drink purchase during our Dutch Luv® Day of Giving,” said Tana Davila, chief marketing officer at Dutch Bros. “Dutch Bros is committed to supporting the neighborhoods we serve. We’re thankful for the opportunity to partner with the Dutch Bros Foundation®, our incredible crews and our loyal customers who make this giveback so meaningful each year.”

Dutch Luv® Day of Giving partners are selected by local operators to make the biggest impact in their communities. This year’s beneficiaries include Central California Food Bank, San Antonio Food Bank, Utah Food Bank, Community Food Bank of Southern Arizona and more.

About Dutch Bros Coffee
Dutch Bros Coffee® is a fun-loving, mind-blowing drive-thru coffee company dedicated to making a massive difference one cup at a time. Dutch Bros was founded in Grants Pass, Oregon in 1992 and is now sharing its vibrant culture and fully customizable drinks at 1,081+ locations and counting across 24 states. Dutch Bros serves a wide variety of unique, handcrafted beverages such as its exclusive Dutch Bros Rebel® energy drink, specialty coffee, nitrogen-infused cold brew, teas, lemonades, sodas and more.

Dutch Bros is wholeheartedly focused on radiating kindness and sharing the Dutch Luv®. In addition to its mission of speed, quality and service, the Dutch Bros Foundation® is passionate about giving back to the communities it serves. Through local giving and annual nation-wide initiatives, the Dutch Bros Foundation makes impactful contributions to causes across the country.

To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook & TikTok, and download the Dutch Bros app to order ahead, earn points and score rewards!