Eighth annual benchmark study finds stablecoins, tokenization, and fiat debasement are the most-watched themes for investment professionals in 2026.
SAN FRANCISCO, Jan. 13, 2026 /PRNewswire/ — Bitwise Asset Management, the global cryptoasset manager with more than $15 billion in client assets, and VettaFi, an indexing, digital distribution, analytics, and thought leadership company, today released the findings of the eighth annual “Bitwise/VettaFi 2026 Benchmark Survey of Financial Advisor Attitudes Toward Crypto Assets.” The survey found that, in a year marked by growing regulatory progress, institutional demand, and new all-time highs for bitcoin, advisors allocated to crypto at the highest rate in the survey’s history. Roughly one-third (32%) of advisors invested in crypto for client accounts in 2025, up from 22% in 2024.
Other key findings:
More professional advisors own crypto than ever before.
Fifty-six percent (56%) of advisors reported owning crypto in their personal portfolios, marking the highest level of ownership since the survey began in 2018.
Allocation size within portfolios is growing.
Of client portfolios with crypto exposure, 64% had allocations to crypto greater than 2%, a notable uptick from 51% in 2024.
Institutional access is on the rise.
Forty-two percent (42%) of advisors said they are able to buy crypto in client accounts, a significant increase from 35% in 2024 and 19% in 2023.
Stablecoins and tokenization pique advisor interest.
Stablecoins and tokenization attracted the most interest (30%), followed by “digital gold”/fiat debasement (22%) and crypto-linked AI investments (19%).
Advisors prefer crypto index funds to single-token funds.
Among potential crypto asset ETPs, advisors were most interested in index funds (42%).
Advisors overwhelmingly source their crypto allocations from equities or cash.
When allocating to crypto, advisors prefer to source their allocation from equities (43%) or cash (35%).
Crypto equity ETFs continue to be advisors’ top choice.
When asked what crypto exposure they were most interested in allocating to in 2026, advisors showed clear preference for crypto equity ETFs.
“Crypto‘s future has always depended on what financial advisors think of it,” said Bitwise Chief Investment Officer Matt Hougan. “They are trusted guides to millions of families and responsible for stewarding trillions of dollars in wealth. And in 2025, advisors embraced crypto like never before. As crypto moves farther into the mainstream, we’re excited to see surging interest and enthusiasm from a demographic that has always played a central role in crypto‘s future.”
Hougan added: “Here’s one statistic that shocked me: 99% of advisors that owned crypto in 2025 plan to increase or maintain their exposure. People have wondered what advisors would do if crypto hit a patch of volatility. We have our answer: They’re planning to buy more.”
“While the strong demand for cryptocurrency-related ETFs in 2025 was easily evident, what happens next is less obvious,” explained Todd Rosenbluth, Head of Research and Editorial at TMX VettaFi. “That’s what is compelling about the survey. Advisors told us how they and their clients are increasingly allocating to crypto and to what type of strategies.”
For the survey, 299 financial advisors answered a series of questions on crypto assets and their use in client portfolios. Survey respondents included independent registered investment advisors, broker-dealer representatives, financial planners, and wirehouse representatives from across the U.S. This is the eighth consecutive year that Bitwise and VettaFi have partnered on the survey.
Complete findings of the survey are available in the report here.
About Bitwise
Bitwise Asset Management is a global crypto asset manager with more than $15 billion in client assets and a suite of over 40 crypto investment products spanning ETFs, separately managed accounts, private funds, hedge fund strategies, and staking. The firm has an eight-year track record and today serves more than 5,000 private wealth teams, RIAs, family offices, and institutional investors, as well as 21 banks and broker-dealers. The Bitwise team of over 140 technology and investment professionals is backed by leading institutional investors and has offices in San Francisco, New York, and London.
About VettaFi
VettaFi is a differentiated index provider, helping asset managers across the globe build and grow their product suites. With an industry-leading index platform, it partners with issuers to develop innovative investment solutions and bring them to market. Beyond that, its modern distribution solutions help clients scale products and achieve success.
Risks and Important Information
No Advice on Investment; Risk of Loss: Prior to making any investment decision, each investor must undertake its own independent examination and investigation, including the merits and risks involved in an investment, and must base its investment decision—including a determination whether the investment would be a suitable investment for the investor—on such examination and investigation.
Crypto assets are digital representations of value that function as a medium of exchange, a unit of account, or a store of value, but they do not have legal tender status. Crypto assets are sometimes exchanged for U.S. dollars or other currencies around the world, but they are not currently backed nor supported by any government or central bank. Their value is completely derived by market forces of supply and demand, and they are more volatile than traditional currencies, stocks, or bonds.
Trading in crypto assets comes with significant risks, including volatile market price swings or flash crashes, market manipulation, and cybersecurity risks and risk of losing principal or all of your investment. In addition, crypto asset markets and exchanges are not regulated with the same controls or customer protections available in equity, option, futures, or foreign exchange investing.
Crypto asset trading requires knowledge of crypto asset markets. In attempting to profit through crypto asset trading, you must compete with traders worldwide. You should have appropriate knowledge and experience before engaging in substantial crypto asset trading. Crypto asset trading can lead to large and immediate financial losses. Under certain market conditions, you may find it difficult or impossible to liquidate a position quickly at a reasonable price.
The opinions expressed represent an assessment of the market environment at a specific time and are not intended to be a forecast of future events, or a guarantee of future results, and are subject to further discussion, completion and amendment. The information herein is not intended to provide, and should not be relied upon for, accounting, legal or tax advice, or investment recommendations. You should consult your accounting, legal, tax or other advisors about the matters discussed herein.
Media Contact:
Tova Kaufmann
pr@bitwiseinvestments.com
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SOURCE Bitwise Asset Management
