- Multi-year agreement to deliver reliable and cost-effective origination, playout, and pay-TV distribution via Comcast Media360™
- Great American Media to leverage Comcast MediaOrigination, part of Comcast Media360, across its family-friendly channels, including Great American Family East, Great American Family West, and Great American Faith and Living
DENVER, April 9, 2026 /PRNewswire/ — In advance of the 2026 NAB Show, Comcast Technology Solutions (CTS) today announced a new multi-year agreement with Great American Media to provide managed channel origination, playout, and transmission services using Comcast MediaOrigination, part of the Comcast Media360™ product portfolio.
Great American Media is home to a portfolio of entertainment brands that celebrate faith, family, and country, including Great American Family, the flagship linear network featuring original Christmas movies, rom-coms, and beloved series. Under the agreement, Comcast Technology Solutions will provide fully managed broadcast services for Great American Family’s linear channels, including Great American Family East, Great American Family West, and Great American Faith and Living, helping streamline operations and support distribution to leading MVPD and virtual MVPD partners across the United States.
“Great American Media is committed to delivering wholesome family and faith-based programming to audiences everywhere,” said Bill Abbott, President and Chief Executive Officer of Great American Media. “Comcast Media360 allows us to simplify our broadcast operations and ensure our programming reaches our TV distribution partners and viewers nationwide with the reliability and quality they expect.”
“Great American Media is a pioneer in providing family-friendly viewing choices to audiences across the country, and we’re honored to provide the back-end capabilities to help make that possible,” said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, and Advertising at Comcast Technology Solutions. “Broadcasters and programmers are looking for ways to operate their linear channels more efficiently while continuing to scale distribution. With Comcast MediaOrigination, part of the Comcast Media360 portfolio, we provide a managed infrastructure for channel origination, playout, and transmission that simplifies linear distribution across today’s MVPD ecosystem, all backed by the 24/7 reliability of CTS.”
Comcast Media360 is a premium managed service for the media and entertainment industry, offering an integrated suite of technologies for comprehensive global video delivery, distribution, and monetization across linear and on-demand platforms. Part of the Comcast Media360 product portfolio includes Comcast MediaOrigination, which provides the capabilities needed to acquire, prepare, create, package, and deliver linear channels and video content across devices. Content is acquired either as live video or file-based acquisition via satellite, fiber, or secure IP. Channels are then prepared with CTS’ rendering operations, cloud-based content supply chain implementation, media asset management, and traffic and metadata services. Next, channels are created with capabilities such as channel automation playout (e.g., advanced graphics, SCTE triggers, closed captioning, and more), master control, and VideoAI™. From there, channels are prepared with the necessary encoding, encryption, and linear rights management (LRM), and then delivered to MVPDs. Full details about Comcast MediaOrigination can be found at https://www.comcasttechnologysolutions.com/comcast-media360/comcast-mediaorigination.
Comcast Technology Solutions at NAB 2026
At the 2026 NAB Show, CTS will showcase its solutions for streaming, broadcast, entertainment, and connectivity experiences at the Encore Tower Suites. Experts will be on hand to discuss CTS’ full suite of products for content providers, MVPDs, streaming platforms, and advertisers. Comcast Technology Solutions will also be speaking at the co-located PEAK Conference, April 20-22, at the Fontainebleau. Customers, prospects, and partners of CTS seeking to schedule on-site business meetings can visit:https://www.comcasttechnologysolutions.com/events https://www.comcasttechnologysolutions.com/events.
To learn more about Comcast Technology Solutions’ entire portfolio of solutions, visit: https://www.comcasttechnologysolutions.com/solutions For more information about Great American Media, visit: https://www.gacmedia.com/
About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings Comcast Corporation’s proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity & compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more. For more information, visit Comcast Technology Solutions.
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SOURCE Comcast Technology Solutions
