Dr Sam Jethwa Dr Sam Jethwa is founder of Bespoke Smile and Bespoke Smile Academy, and creator of Feather VeneersⓇ. He was the 19th President of the British Academy of Cosmetic Dentistry and an award-winning dentist. He is also a qualified clinical teacher after completing a Postgraduate Diploma in Clinical Education from the Royal College of Surgeons and Physicians of Glasgow, and lectures on the topic of oral health, smile design, occlusion and functional success in the UK and internationally and has a strong media and social following.