The #1 doctor recommended allergy medicine brand among OTC oral antihistamines launches new
360° “Yes Season™” campaign, empowering people with allergy symptoms to embrace spring
adventures
- ZYRTEC® becomes the first Official Allergy Relief Sponsor of the PGA TOUR, where 85% of players are affected by seasonal allergies
- Pros Akshay Bhatia and Neal Shipley will work with the brand to highlight how allergy relief helps them feel their best on the course
- Fan activations will appear at five tournaments in high-allergen regions, delivering education, relief and Pollen PuttPutt as part of the Yes Season™ campaign
SUMMIT, N.J., March 3, 2026 /PRNewswire/ — ZYRTEC®* today announced a multiyear strategic brand partnership between the allergy relief brand and the Professional Golfers’ Association (PGA) TOUR, making ZYRTEC® the first Official Allergy Relief Sponsor of the league. The brand partnership debuts alongside the brand’s new “Yes Season™” campaign, rooted in the insight that seasonal allergies, which affect one in four adults, often get in the way—making people rethink plans and miss out on things they normally love. With ZYRTEC®, allergy sufferers can push past those barriers, say “yes” to spring and keep doing their thing— whatever that may be.
“Seasonal allergies affect millions, and golf is where those symptoms can show up the hardest—hours of exposure to grass and pollen can challenge even the best players,” said Jenn Lovell, Commercial Head, US Allergy, Kenvue. “As golf season collides with allergy season, ZYRTEC® is proud to partner with the PGA TOUR to offer relief to the 85% of players impacted by allergies—while also helping a growing community of golf fans fully enjoy the sport they love.”
As part of the four-year agreement, ZYRTEC® is also teaming up with two-time PGA TOUR champion Akshay Bhatia and rookie Neal Shipley as Player Ambassadors. Throughout the season, both golfers will be featured in digital and social content highlighting how reliable fast**-acting, long-lasting relief with ZYRTEC® helps them perform at their best.
“Throughout my career, it seems my intense allergy symptoms tend to hit during the hardest and most important weeks of my year,” said professional golfer and ZYRTEC® Ambassador Akshay Bhatia. “That’s why I’ve relied on ZYRTEC® to manage my allergy symptoms for years, to ensure that even at the tournaments with the highest allergens, I’m not letting them affect how I show up on the course.”
“As a golfer and a competitor, my goal is to eliminate distractions so I can stay locked in on every shot,” said professional golfer and ZYRTEC® Ambassador Neal Shipley. “When allergy symptoms like itchy, watery eyes hit, it becomes tougher to maintain that focus. ZYRTEC® helps keep my allergies in check so I can stay clear-headed and perform at my best.”
How ZYRTEC® is Supporting Golf Fans
ZYRTEC® will engage consumers through onsite experiences at five tournaments in high-allergen regions. Fans can unwind at The Relief Zone, take on the Pollen PuttPutt, and pick up exclusive ZYRTEC® swag—all while learning how the brand delivers 24-hour indoor and outdoor allergy relief for the entire family***.
- Arnold Palmer Invitational presented by Mastercard – Orlando, FL (March 2026)
- THE PLAYERS Championship – Ponte Vedra Beach, FL (March 2026)
- RBC Heritage – Hilton Head Island, SC (April 2026)
- Truist Championship – Charlotte, NC (May 2026)
- TOUR Championship – Atlanta, GA (August 2026)
“We are pleased to welcome ZYRTEC® into our marketing partner family as the Official Allergy Relief Sponsor of the PGA TOUR and PGA TOUR Champions,” said Dan Glod, Executive Vice President, Corporate Partnerships of PGA TOUR. “With our fans in mind, we’re thrilled to now provide relief to our on-site tournament patrons as the golf calendar shifts to the spring and allergy season kicks into high gear.”
To further support allergy sufferers nationwide, ZYRTEC® is premiering digital content showcasing how doctor recommended relief empowers people to fully embrace spring—whether that’s hitting the golf course, enjoying outdoor adventures, or saying yes to every invitation and spontaneous moment.
*ZYRTEC® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
** Starts working at hour one.
***Ages 2+
About ZYRTEC®
As the #1 doctor and allergist recommended oral over-the-counter allergy relief brand, ZYRTEC® is here to help you take control of your indoor and outdoor allergies. ZYRTEC® provides superior allergy care to empower you to live a more connected everyday life, unburdened by allergies.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions events on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. PGA TOUR members represent the world’s best players, hailing from 28 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR operates PGA TOUR Studios–a state-of-the-art production studio redefining golf content for fans worldwide—and has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel, with video streaming service on ESPN+ and additional coverage on multiple Free Ad-Supported Television (FAST) channels. Internationally, the PGA TOUR Studios-produced World Feed is available across 200+ countries and territories in 30 languages via 39 broadcast and digital partners. To date, events across all Tours have generated more than $4 billion in charitable giving. Fans can follow the PGA TOUR at PGATOUR.COM, on the app and in multiple languages across their favorite social media pages.
Media relations: Shiggins@kenvue.com; chriscox@pgatourhq.com
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SOURCE Kenvue Inc.
