CHICAGO, March 3, 2026 /PRNewswire/ — V&V Supremo®, a leading producer of authentic Mexican cheeses, proudly announces an updated look for its beloved Queso Fresco. The refreshed packaging now features a bold splash of the brand’s signature red, a thoughtful enhancement that builds on the trusted green design consumers have long recognized.
While the update introduces a vibrant visual accent, the product inside remains unchanged. V&V Supremo®’s Queso Fresco continues to deliver the same fresh taste, authentic recipe, and high-quality craftsmanship that families have enjoyed for generations.
“Our goal was to streamline the shelf presence of our portfolio while honoring our heritage,” said Gilberto Villaseñor, Chief Visionary Officer of V&V Supremo®. “The addition of our signature red strengthens brand recognition on shelf, while preserving the tradition and authenticity our customers trust.”
The packaging refinement aligns with V&V Supremo®’s broader brand evolution strategy, enhancing shelf presence, reinforcing brand identity, and ensuring consistency across its product portfolio.
Consumers can find V&V Supremo® Queso Fresco at retailers nationwide. To locate a store nearby, visit the Store Locator at www.vvsupremo.com.
For media inquiries, please contact:
Media Relations
media.r@vvsupremo.com
312.224.2820
View original content to download multimedia:https://www.prnewswire.com/news-releases/vv-supremo-introduces-refreshed-queso-fresco-packaging-featuring-signature-red-branding-302705885.html
SOURCE V & V Supremo Foods, Inc.
