A limited-edition timepiece engineered for the world’s toughest terrain
JERSEY CITY, N.J., March 4, 2026 /PRNewswire/ — Casio America, Inc. announces their latest collaboration with Toyota Team Land Cruiser (TLC), joining forces for a limited-edition model inspired by one of the most grueling motorsport challenges in the world: the Dakar Rally. Built on a shared foundation of toughness, endurance, and precision engineering, this exclusive timepiece celebrates the relentless spirit of Team Land Cruiser and the uncompromising durability that defines G-SHOCK.
At the center of the collaboration is the GWGB1000TLC1 MUDMASTER, a rugged, high-performance watch inspired by nighttime desert runs — widely considered the most demanding stage of the Dakar Rally. The design concept reflects powerful driving under moonlight across unforgiving terrain, blending technical cockpit precision with the raw intensity of the desert.
The watch features black IP metal components, a gold IP metal band keeper engraved with the TLC logomark, and multi-color dial accents inspired by rally navigation systems. The band incorporates multi-angle printing influenced by the night desert landscape, while the bio-based carbon case and bio-based resin band reinforce the model’s connection to innovation and resilience in extreme environments.
Toyota Team Land Cruiser has earned its reputation as one of the most dominant forces in Dakar Rally history. In January 2025, the team achieved a one-two finish in the Production (Stock) category, marking its 12th consecutive victory since the 2014 rally. Competing across scorching desert heat, rocky terrain, and destinations with no roads, TLC has built a legacy defined by endurance, grit, and technical mastery; values that seamlessly align with G-SHOCK’s “Absolute Toughness” philosophy.
The Toyota Team Land Cruiser x G-SHOCK GWGB1000TLC1 includes the following key features:
- Shock Resistant
- 200M Water Resistance
- Mud Resistant
- Vibration Resistant
- Solar Powered
- Sapphire Crystal Glass
- Radio-Controlled (Multi Band 6)
- Bluetooth® Connectivity
- Triple Sensor
- Double LED light
- World Time (38 Time Zones)
- Sunrise/sunset display
- 5 Daily Alarms
- Stopwatch (1/100s, 24H)
- Countdown Timer
- Full Auto Calendar
Additional details include a barometric pressure alarm, signal function, and advanced time calibration technology to ensure accuracy in the harshest conditions. The special engraved case back features Team Land Cruiser Toyota Auto Body branding, underscoring its limited-edition status.
The Toyota Team Land Cruiser x G-SHOCK GWGB1000TLC1 ($970) is available now on gshock.com. The model is also available at the G-SHOCK SoHo Store and through select retailers nationwide. For more information about G-SHOCK, visit gshock.casio.com/us.
About Casio America, Inc.
Casio America, Inc., the U.S. subsidiary of Casio Computer Co., Ltd., markets and distributes Casio’s portfolio of timepieces, electronic musical instruments, calculators, and education technology products throughout the United States. Guided by the corporate creed of “creativity and contribution,” Casio delivers innovative, reliable, and thoughtfully designed products that enrich everyday life. For more information, visit www.casiousa.com.
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SOURCE Casio America, Inc.
