Collection by Michael Strahan® Launches in Belk Stores Across 16 States and at Belk.com
NEW YORK and CHARLOTTE, N.C., March 3, 2026 /PRNewswire/ — Michael Strahan®, the lifestyle and accessories brand founded in 2015 by Pro Football Hall of Famer and award-winning journalist Michael Strahan and SMAC Entertainment Co-Founder & CEO Constance Schwartz-Morini, today announced a retail partnership with Belk, a department store chain with nearly 300 stores across 16 states in the Southeast. The collaboration will bring sportswear and tailored menswear styles from the top-selling Collection by Michael Strahan line to customers in stores and online at Belk.com.
Starting today, customers can find more than 60 individual pieces from suit separates, blazers and dress shirts to polos and T-shirts, plus select accessories. The Collection by Michael Strahan line blends style, performance and versatility with products that are designed and hand-selected to transition effortlessly from work to social life to the weekend. The line can be found in all Belk locations (excluding Belk Outlets and Belk Markets) and online at Belk.com: https://www.belk.com/shop-by-brand/collection-by-michael-strahan/. At launch, prices range from $39-$280.
“Since our brand first launched 10 years ago, our focus has always been on making great style accessible, affordable, and easy to wear in everyday life,” said Michael Strahan. “Partnering with Belk across their wide network allows us to reach more customers in communities where quality and value matter. We are excited to have them on board to help us on our mission to make confidence part of every man’s routine. Whether it’s for work, the weekend, or everything in between, we want guys to feel comfortable and confident in what they’re wearing.”
“This collaboration represents more than just a new product line – it’s about offering customers access to quality menswear curated by someone who understands style, discipline, and excellence,” said Belk CEO Don Hendricks. “We’re thrilled to partner with Michael and his team by bringing his signature collection to Belk and helping customers look and feel their best.”
This latest expansion marks a significant milestone for Michael Strahan™, which has grown to more than 50 categories since its launch more than 10 years ago. In addition to its tailored and sportswear apparel for men and boys, the company offers a line of licensed sports merchandise, MSX by Michael Strahan, as well as a made-to-order custom suit offering, the Michael Strahan Design Lab.
About Michael Strahan®
Launched in 2015, Michael Strahan® was founded on the belief that if you look good, you feel good, and if anyone has mastered the art of looking and feeling your best, it’s Michael Strahan. The brand was developed from Michael’s own need for outfits that were not only stylish and professional, but versatile and confidence-boosting for his active, on-the-go lifestyle and the many hats he wears – on and off camera, in business meetings, or spending time with family and friends. In ten years, Michael Strahan has expanded to over 50 categories including custom suiting, home decor and accessories, skin care, boys, pajamas, tuxedos, basics, and officially licensed sports apparel for men, women, and more. For more information, visit www.MichaelStrahan.com or follow the brand on social media at @michaelstrahanbrand.
About Belk
Charlotte-based Belk, Inc., a privately-owned department store, opened its first store in 1888, beginning a legacy of selling great products at great prices, treating customers like family and giving back to the community. Today, Belk serves customers at nearly 300 Belk, Belk Outlet, and Belk Market locations across 16 Southeastern states and digitally through belk.com and the Belk mobile app. For over 135 years, Belk has proudly put customers and community at the center of what they do, supporting local charities, organizations and families when they need it most. For more information visit https://newsroom.belk.com/.
To shop, find your local store at belk.com/stores, visit belk.com or download the Belk app in Google Play or Apple Store.
About SMAC Entertainment
Founded in 2011, SMAC Entertainment, a multi-dimensional talent management, music, branding and production company, brings together former NFL strategist and marketing executive, Constance Schwartz-Morini, and Pro Football Hall of Famer and Emmy Award-winning television host, Michael Strahan, to create a major presence in the sports and entertainment arena. In addition to representing globally recognized talent, SMAC produces a diversified slate of film and television content, with projects set up across primetime cable and broadcast networks including HBO, DIRECTV, Showtime, ABC, CBS, E!, NFL Network, and Nickelodeon, as well as top streamers like Prime Video and Netflix. In addition, SMAC has engineered multiple clothing brands including Michael Strahan®; MSX by Michael Strahan; as well as Erin Andrews’ licensed sportswear collection, WEAR by Erin Andrews.
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SOURCE Belk, Inc.
