Fan-favorite sake brand returns for second season, debuting “Sayuri Sake Horchata” at Dignity Health Sports Park
LOS ANGELES, Feb. 23, 2026 /PRNewswire/ — Hakutsuru Sake USA, the U.S. subsidiary of Japan’s leading sake producer Hakutsuru Sake Brewing Co., Ltd., announced today the continuation of its partnership with the LA Galaxy for a second consecutive year, reaffirming the brand’s role as the official Sake of the LA Galaxy.
Building on a successful inaugural season, the second-year partnership, brokered by AEG Global Partnerships, will once again bring premium Japanese sake to fans at Dignity Health Sports Park through immersive in-stadium branding, fan engagement initiatives, and exclusive beverage offerings.
To celebrate the renewed partnership, Hakutsuru Sake USA is introducing a new in-stadium cocktail, the “Sayuri Sake Horchata”, alongside their “Sayuri Margarita” from last season. The drink will be available exclusively at the Hakutsuru Sake branded bar near the Northwest (NW) entrance of the stadium, as well as at select concession bars throughout the venue during all LA Galaxy home matches.
The Sayuri Sake Horchata features Hakutsuru’s flagship Sayuri Nigori Sake, blended with horchata-inspired flavors for a smooth, lightly sweet, and refreshing beverage that combines Japanese sake tradition with Southern California’s popular Latin flavors.
“We are thrilled to continue our partnership with the LA Galaxy for a second year,” said a spokesperson for Hakutsuru Sake USA. “The Galaxy fanbase represents the diverse, global audience we want to connect with, and the Sayuri Sake Horchata is a perfect example of how we’re blending cultures and creating unique experiences for fans.”
The partnership reflects Hakutsuru’s broader strategy to introduce sake to new audiences through sports, lifestyle, and experiential marketing, while elevating the matchday experience with premium and innovative beverage options.
Founded in 1743 in Kobe, Japan, Hakutsuru Sake Brewing Co., Ltd. is the world’s leading sake producer with nearly 300 years of brewing heritage. Hakutsuru Sake USA continues the company’s mission of expanding sake culture across the United States through education, partnerships, and product innovation.
About Hakutsuru Sake USA
Hakutsuru Sake USA is the American subsidiary of Hakutsuru Sake Brewing Co., Ltd., Japan’s top sake brand. The company imports and distributes a wide portfolio of premium sake products nationwide, serving both retail and on-premise markets.
About LA Galaxy
Founded in 1996, the LA Galaxy is one of Major League Soccer’s original teams and its most successful franchise, with multiple MLS Cup championships and a global fanbase. The Galaxy play their home matches at Dignity Health Sports Park in Carson, California.
Media Contact:
Hakutsuru Sake USA
Marketing & Public Relations
Email: info@hakutsurusake.com
Website: www.hakutsurusake.com
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SOURCE Hakutsuru Sake USA
