NAIROBI, Kenya, Feb. 26, 2026 /PRNewswire/ — African health journalism is under unprecedented strain at a moment of escalating public health challenges, according to the Africa Health Media Trends Report 2026, launched today by FINN Partners. Yet the report also highlights a growing shift toward solutions-driven, Africa-led health storytelling that could reshape how health issues are covered across the continent.
Based on insights from journalists, editors, and advocates across 11 African countries, the report offers a unique, ground-level view of how health stories are being reported and what is needed to strengthen journalism’s role in public health outcomes.
Health journalists are navigating shrinking donor funding, the rising burden of non-communicable diseases such as cancer, diabetes, and mental health conditions, recurring infectious disease outbreaks, and the accelerating health impacts of climate change. At the same time, newsrooms are operating with fewer resources, reduced specialist health desks, and limited access to timely, credible data.
“We are at a pivotal moment for health communication in Africa,” said Peter FINN, Founding Partner and CEO of FINN Partners. “When journalism is under-resourced, public health suffers. Strong health systems depend on strong media ecosystems, and that means treating journalists as essential partners, not just messengers.”
A central finding of the report is that shifts in global health financing have become a dominant media storyline, pushing countries to rethink health sovereignty, domestic financing, and local manufacturing while journalists work to translate these policy changes into their real-world impact on communities.
“How health issues are reported shapes public trust, policy prioritisation, and ultimately the strength of health systems,” said Dr Maryam Bigdeli, Health System Specialist, formerly WHO Representative and Head of Mission in Morocco. “Amid shifting global health priorities and financing constraints, African countries must focus on building resilient systems grounded in strong primary healthcare, sustainable financing, and accountable governance. This report highlights the importance of locally driven solutions and evidence-based dialogue in advancing long-term health equity and system resilience across the continent.”
Despite mounting pressures, the report identifies a clear positive trend: journalists are increasingly focused on data-informed, solutions-oriented reporting that centres African expertise and local context. Journalists across the continent are calling for African experts, researchers, and practitioners to be cited as primary authoritative sources, shifting the perception of Africa from a backdrop of crisis to a driver of solutions.
“The findings of this report reflect the reality on the ground,” said Sheriff Bojang, journalist at The Africa Report. “Journalists are eager to tell impactful stories but are often hindered by a lack of resources and access to credible local experts. We are moving past simply reporting on Western studies; the priority now is localising global health news to show how it affects our communities. This report provides a vital roadmap for how health organisations can support the media so that accurate, potentially life-saving information reaches the public.”
The Africa Health Media Trends Report 2026 concludes with a call to action for governments, NGOs, funders, and the private sector to invest in local journalism, improve access to data and African experts, and build long-term, trust-based partnerships with media to strengthen public health outcomes.
About FINN Partners
FINN Partners is a global communications and marketing agency delivering strategic counsel and creative solutions across health, technology, consumer, and social impact sectors. With a presence worldwide and in 53 African countries, FINN Partners combines local insight with global expertise to amplify voices, build trust, and drive impact.
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